Just like every year for the last 34 years, I am pleased to share with you a moment of cinema advertising. Forget the business side of film. For a change of pace, come appreciate its fun, artistic, and cinematic qualities instead!
In this new edition, you'll see some wonderful ads. Some are moving, some very exotic, some could be considered corny, but often they're hilarious!
The brands Audi, Guinness, McDonald's and Volkswagen are still at the forefront of creativity this year.
In addition, they are joined by a complete set of new Lynx films and the Cadbury Dairy Milk saga from England, as well as a wildly imaginative animated clip originating from Australia which urges travelers to be cautious in the Sydney metro.
Another serendipitous musical moment is to be had thanks to the German supermarket chain Edeka and the eclectic talents of Friedrich Liechtenstein, a enigmatic entertainer from Berlin who presents the food products in what can only be described as an utterly and astoundingly original manner.
Bob and his Fiat 131 Turbo King beer are also back this year, plunging us into the world of African truckers foraging their way through a forest full of problems.
How embarassing can an unfortunate license plate be? Argentina shows us how embarassing!
Last but not least, we present the first Yugoslavian advertising film dating from 1926, in which you will discover why young Milika fails to seduce men while her friend Natalia has no problem reeling them in one after the other.
Jean Marie Boursicot