FACTS AND FIGURES
- More than 1 mln films from 80 countries.
- The annual contribution of the agencies
- 750 correspondents across 80 countries, 10,000 to 20,000 new films a year.
To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.
PARTNERSHIP WITH MEDIA:
Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF)
Illustrations of TV broadcasts, telefilms and feature films
Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec, BERLUSCONI Group, TV AZTECA Mexico)
C I N E M A T H E Q U E
On June 4, 1953, in Montélimar, a baby was born to Marie and Jean. They named him Jean Marie. Jean Marie Boursicot and all the family moved to Marseilles.At the age of 10, little Jean Marie saw his first “treasure”: a 4 m x 3 m poster boasting the merits of a soft cheese made by the firm Gervais. Thus was born a powerful interest in “réclames”, the old word for advertising back then.Fascinated by cinema, Jean Marie was a regular at the movie theaters in the “5 Avenues” neighborhood in Marseilles, where a ticket cost just 3 francs. Always sitting in one of the first five rows, Jean Marie would wait impatiently for the red curtain covering the screen to go up and would enthusiastically applaud the attractions in the intermission.One Christmas evening, his parents gave him a “wonderful” little manual film projector. It was a child’s dream come true!
The projectionist of the “Cine Madeleine”, who noticed the boy’s frequent presence, befriended him and regularly gave him snippets of advertising film, publicizing sugary delights such as Krema candy or Gervais ice cream.An embryonic collection was born.Of course, Jean Marie wanted more of these and found himself raking through trash cans – but not just any trash cans. These were the trash cans of the film distributors on the Boulevard Longchamp, who saw trailers and advertising films as worthless and automatically disposed of them after use.Little by little, Jean Marie amassed his “treasures” and rapidly enriched a collection that combined his passion for posters, ads and the cinema. He never thought that that his childhood interest would one day turn into a career.
After high school studies in Marseilles, Jean Marie decided to study law at the University of Aix-en-Provence. Having got his degree, he soon realized that he was not cut out for the legal profession. Unsurprisingly, he chose to go for a job in an advertising agency. On the advice of friends, he went to Paris and started work at Publicis in 1978.Jean Marie dreamed of landing a creative position. He was put into the sales department dealing directly with “washing powder” accounts. During the first two years, Jean Marie once again noticed that nobody was keeping their advertising films – neither the advertisers nor the agencies nor the producers! They were all just thrown away!When it comes to advertising spots, there are those who show them, those who sell them, those who broadcast them and those who watch them… Jean Marie Boursicot collected them. His destiny was clear. Jean Marie traveled around the world in search of the next “rare treasure”, finally deciding to create his own Cinematheque.
The Cinematheque Jean Marie Boursicot is the biggest and only film library in the world dedicated to TV and cinema commercials.
Jean Marie Boursicot